Let’s Create A Plan

And Get You Noticed

Michelle has the ability to offer a highly customized and responsive PR practice. You don't need and shouldn't pay for a large agency. Work with Michelle directly to create a customized package or à la carte services that will drive your business forward.


Michelle is a seasoned journalist with a modern approach to PR and media relations. The traditional media landscape is changing - news outlets are shrinking and there’s more content than ever on the web. It takes the knowledge and expertise of a PR professional to cut though the noise and help you make an impression. With a desire for credible and trusted news information, earned media still takes its place at the top of the PR game, but it’s not the only avenue that exists for your company to tell your story.

Comprehensive PR Plan

This is a multi channel approach, utilizing traditional and digital media to help brands get noticed and tell their story. We don’t believe in the “pay and spray” approach of sending out a press release, but rather, a targeted outreach strategy to the right journalists and influencers who will take an interest in your story.

Earned Media

A mention in a credible publication or news outlet is extremely valuable to your company. It creates awareness, builds your reputation and keeps you top of mind with potential customers. As a former journalist, Michelle has unique insights when dealing with journalists and reporters.

Influencer Relations

The digital landscape is exploding with valuable niche publications, blogs, podcasts and social media influencers that can help expose your product or service to new audiences. Let Michelle help you navigate this landscape with her expertise in influencer relations.

Media Training

Need help preparing for an upcoming interview or public speaking engagement? With years of public speaking to her credit, Michelle can coach you on how to put your best foot forward, stay on message, answer difficult questions and get camera-ready.

Owned Media

Didn’t know you owned media? Well, you do. Your website and social media channels are your home on the web and should impress and engage your visitors. Michelle can work with you to create compelling content for your owned media channels.

PR Consult

Michelle can quickly assess whether your company is ready for a PR campaign. Timing is critical when it comes to approaching the media and influencers with your message. Together, you can work through the steps you need to take to get PR-ready.

Let's Start This Party

Talk with Michelle to create a service plan tailored to your needs.

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